NOUBS CANDY SETS OUT TO REDEFINE THE CANDY AISLE WITH A BOLD NEW TAKE ON SWEET, SOUR AND SPICY
From Sour Patch Kids and Warheads to Skittles, Trolli, Sour Punch and Mexican-inspired candy, Noubs enters a crowded category with a fresh, interactive flavor experience built around sour strips and Chamoy.
LOS ANGELES, CA — August 29, 2026 — The candy aisle has seen its share of legendary names, but a new generation of candy is challenging consumers to experience flavor differently.
Enter Noubs Candy — a rapidly emerging candy brand built around one simple idea: candy should be more than something you eat. It should be an experience.
With its signature combination of chewy sour candy and bold Chamoy dipping sauce, Noubs brings together sweet, sour, salty and spicy flavors in a way designed to deliver a completely different kind of candy experience.
Dip. Bite. Experience.
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