Fortress Refocuses Agency Exclusively on Law Firm Clients, Drawing on Founder’s Decade-Plus in Legal Marketing
SEO and AI digital marketing agency returns to its legal industry roots under Founder & CEO Gerrid Smith
United States, 15th May 2026 — Fortress, an SEO and AI digital marketing agency, today announced that it is now accepting new clients exclusively from the legal industry. The shift reflects rising demand from law firms and the deep legal-vertical expertise of the agency’s leadership team. Existing non-legal clients will continue to be served without disruption.
Founder and CEO Gerrid Smith brings more than 20 years of digital marketing experience and over 12 years working specifically with law firms. He previously founded Black Fin, a well-known legal marketing agency, which he sold in 2020. Six years later, sustained demand from attorneys seeking results-driven SEO and digital stra...
